Alice would like to change dentists, but she dreads the time and effort it will take to find a new one. Which type of switching costs does this represent?
A) transactional switching costs
B) temporal switching costs
C) separation switching costs
D) procedural switching costs
E) opportunity switching costs

Question

Quizplus · Accepted Answer

Procedural switching costs refer to the time, effort, and resources required to switch from one provider to another, which is what Alice is concerned about.

Alice Would Like to Change Dentists, but She Dreads the Time