Which theory plays a role in dealing with negative publicity?
A) expectancy/disconfirmation theory
B) theory of reasoned action
C) elaboration likelihood theory
D) attribution theory
E) balance theory

Question

Quizplus · Accepted Answer

Attribution theory plays a role in dealing with negative publicity as it involves analyzing the reasons behind the negative event and determining who or what is responsible. By understanding the cause of the negative publicity, organizations can address the issue and take appropriate actions to minimize the impact on their reputation.

Which Theory Plays a Role in Dealing with Negative Publicity