All of the following are suggested alternative courses of action for handling negative public publicity EXCEPT _____.
A) Do nothing.
B) Deny responsibility for any negative event.
C) Take responsibility for any negative events and be visible in the public eye.
D) Release information allowing the public to draw its own conclusion.
E) Spread counter information but don't identify the company as the source.

Question

Quizplus · Accepted Answer

Spreading counter information without identifying the company as the source is not a suggested alternative course of action for handling negative public publicity.

All of the Following Are Suggested Alternative Courses of Action