Elaine had a problem with the computer printer she purchased, and when she called the toll-free service support number, she was told that she had to pay to speak to a service representative. She was so mad that she told all of her friends and family about the problem with the printer and the poor service she received and advised them never to buy that brand. Elaine is exhibiting which postconsumption behavior?
A) dissatisfaction
B) switching
C) negative public publicity
D) disconfirming
E) negative word-of-mouth

Question

Quizplus · Accepted Answer

Elaine is engaging in negative word-of-mouth by telling her friends and family about her negative experience and advising them against purchasing the brand.

Elaine Had a Problem with the Computer Printer She Purchased