Today,the "mass market" is actually splintering into numerous ________,each with its own wants,perceptions,preferences,and buying criteria.
A) micromarkets
B) market targets
C) macromarkets
D) customer cliques
E) demographic units

Question

Quizplus · Accepted Answer

The use of the word "numerous" suggests that the mass market is breaking down into smaller segments, or micromarkets. This is supported by the rest of the sentence, which mentions each group having its own wants, perceptions, preferences, and buying criteria.

Today,the "Mass Market" Is Actually Splintering into Numerous ________,Each with Its