The first phase of the value creation and delivery sequence is ________ that represents the "homework" marketing must do before any product exists.
A) choosing the value
B) market research
C) target marketing
D) service consideration
E) projective thinking

Question

Quizplus · Accepted Answer

The first phase of the value creation and delivery sequence is "choosing the value," which involves identifying the value proposition and target market before any product development begins.

The First Phase of the Value Creation and Delivery Sequence