One conception of holistic marketing views it as "integrating the value exploration,________,and value delivery activities with the purpose of building long-term,mutually satisfying relationships and coprosperity among key stakeholders."
A) value creation
B) value proposition
C) value management
D) value research
E) value chain

Question

Quizplus · Accepted Answer

The definition of holistic marketing includes the integration of value exploration, value creation, and value delivery activities. Only option A, "value creation," fits within this framework. Options B, C, D, and E describe related marketing concepts, but they do not align with the holistic marketing definition provided.

One Conception of Holistic Marketing Views It as "Integrating the Value