The ________ is the central instrument for directing and coordinating the marketing effort.
A) strategic plan
B) marketing plan
C) tactical plan
D) customer-value statement
E) corporate mission

Question

Quizplus · Accepted Answer

The marketing plan is the central instrument for directing and coordinating the marketing effort. It outlines the actions necessary to achieve the marketing objectives set in the strategic plan and includes details such as target market, marketing mix, and budget allocation. The strategic plan and corporate mission provide overall direction, but the marketing plan is the specific roadmap for marketing activities. Tactical plans are short-term plans that focus on specific actions, while customer-value statements are a component of the marketing plan.

The ________ Is the Central Instrument for Directing and Coordinating