A ________ is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.
A) strategic plan
B) marketing plan
C) sales plan
D) target market plan
E) competitive analysis plan

Question

Quizplus · Accepted Answer

A marketing plan is a written document that outlines how a company will market its products or services to achieve its overall business objectives. It includes an analysis of the target market, the company's position in the marketplace, and a description of the marketing mix (product, price, promotion, and place) that will be used to reach customers and achieve marketing goals. A strategic plan is a broader document that outlines an organization's overall goals and objectives, while a sales plan focuses specifically on sales targets and tactics. A target market plan and competitive analysis plan may be components of a marketing plan.

A ________ Is a Written Document That Summarizes What the Marketer