Successful marketing requires having capabilities such as understanding,creating,delivering,capturing,and sustaining ________.
A) customer loyalty
B) customer perks
C) customer retention
D) customer value
E) customer benefits

Question

Quizplus · Accepted Answer

Understanding, creating, delivering, capturing, and sustaining customer value is essential for successful marketing. Customer value refers to the perceived benefits that a customer receives in exchange for the cost of a product or service. By providing value to customers, businesses can build loyalty and retain customers. Customer perks, retention, and benefits are all important components of successful marketing, but they are subsets of the larger goal of delivering customer value.

Successful Marketing Requires Having Capabilities Such as Understanding,creating,delivering,capturing,and Sustaining ________