Harvard professor Ted Levitt argues that ________ of a business are superior to ________.
A) product definitions; service definitions
B) service definitions; market definitions
C) marketing definitions; market definitions
D) market definitions; product definitions
E) none of the above

Question

Quizplus · Accepted Answer

According to Ted Levitt, the focus should be on defining the market and understanding customer needs rather than just focusing on the features of a product. This makes option D the correct answer – market definitions of a business are superior to product definitions.

Harvard Professor Ted Levitt Argues That ________ of a Business