The first step in the business unit strategic-planning process deals with which of the following
A) goal formulation
B) business mission
C) strategy formulation
D) program formulation
E) SWOT analysis

Question

Quizplus · Accepted Answer

The first step in the business unit strategic-planning process is the establishment of the business mission, which outlines the organization's purpose and reasons for being. This step provides direction for the development of goals, strategies, and programs.

The First Step in the Business Unit Strategic-Planning Process Deals