Which of the following elements of a marketing plan permits senior management to grasp the plan's major thrust
A) the situation analysis
B) the marketing strategy
C) the executive summary and table of contents
D) financial projections
E) implementation and controls

Question

Quizplus · Accepted Answer

The executive summary and table of contents are typically the first sections of a marketing plan and provide a high-level overview of the plan's major components, including the marketing strategy. This allows senior management to quickly understand the plan's overall direction and goals.

Which of the Following Elements of a Marketing Plan Permits