Market-penetration,product-development,and market-development strategies would all be examples of ________ strategies.
A) concentric
B) conglomerate
C) horizontal
D) intensive growth
E) integrative growth

Question

Quizplus · Accepted Answer

Intensive growth strategies are focused on increasing sales of existing products in existing markets. Market-penetration, product-development, and market-development strategies are all examples of intensive growth strategies. Concentric, conglomerate, and horizontal strategies are types of diversification strategies. Integrative growth strategies involve acquiring companies that are part of the same supply chain or distribution network.

Market-Penetration,product-Development,and Market-Development Strategies Would All Be Examples of ________ Strategies