Which of the following is the best definition of the market research problem as American Airlines conducts research to determine whether to make the in-flight Internet available to first-class passengers
A) Find out whether enough passengers aboard a B747 flying direct between Chicago and Tokyo would be willing to pay $25 for an Internet connection for American Airlines to break even in one year on the cost of offering this service.
B) Find out everything you can about first-class air travelers' needs.
C) Will offering an in-flight Internet service create enough incremental preference and profit for American Airlines to justify its cost against other possible investments in service enhancements American might make?
D) Is the Internet an important element of first-class air travelers' work and home lives?
E) None of the above.

Question

Quizplus · Accepted Answer

The best definition of the market research problem in this scenario is to determine whether offering in-flight internet service to first-class passengers would generate enough preference and profit to justify the cost compared to other potential service enhancements. Option A is too specific and focuses only on one route and pricing without considering the larger market. Option B is too general and does not address the specific research problem. Option D only considers whether the internet is important to first-class passengers, but does not address the larger question of whether offering it is financially viable for the airline. Option E is not a valid answer.

Which of the Following Is the Best Definition of the Market