One of the don'ts of questionnaire construction is to ensure that fixed responses do not overlap.Which of the following is the best illustration of a problem that this "don't" might cause
A) A question has three possible responses: yes, no, or maybe.
B) An income question asks for an income designation in one of the following income categories: $0-$20,000, $20,000-$40,000, or $40,000 and above.
C) A consumer is asked to describe a recent event while driving.
D) A consumer must describe a cartoon about buying a car.
E) A consumer is asked whether or not he or she could spy on another consumer's shopping experience.

Question

Quizplus · Accepted Answer

The income categories in option B do not overlap, which avoids the problem of two categories being applicable to the same respondent. In contrast, options A, C, D, and E do not relate to the issue of overlapping responses. Option A presents three mutually exclusive answers, which avoids overlapping. Option C asks for a description, not a fixed response. Option D requires a personal interpretation of a cartoon, which is subjective. Finally, option E is asking a yes/no question, again not relating to overlapping response options.

One of the Don'ts of Questionnaire Construction Is to Ensure