Customer relationship management enables companies to provide excellent real-time customer service through the effective use of _______.
A) reports from mystery shoppers
B) survey data from customers who have defected
C) market research into overall consumption trends
D) individual account information
E) demographic trend data

Question

Quizplus · Accepted Answer

Customer relationship management relies heavily on the use of individual account information in order to provide personalized and real-time customer service. Reports from mystery shoppers, survey data from customers who have defected, and demographic trend data may also be useful in CRM, but are not the primary method for achieving real-time customer service. Market research into overall consumption trends is also not directly related to CRM.

Customer Relationship Management Enables Companies to Provide Excellent Real-Time Customer