Satisfied customers constitute the company's ________.
A) customer relationship capital
B) customer churn
C) prospects
D) high-value customers
E) customer touch points

Question

Quizplus · Accepted Answer

Customer relationship capital refers to the value a company derives from having satisfied customers who remain loyal and continue to do business with the company over time. It includes customer retention, repeat business, and positive word-of-mouth recommendations. Satisfied customers are the foundation of a company's customer relationship capital.

Satisfied Customers Constitute the Company's ________