Harley-Davidson sells more than motorcycles and accessories.Its dealerships also sell branded clothing and licensed goods.This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________.
A) reducing the rate of customer defection
B) increasing the longevity of the customer relationship
C) enhancing the growth potential of each customer through cross-selling
D) making low-profit customers more profitable
E) terminating low-profit customers

Question

Quizplus · Accepted Answer

Offering branded clothing and licensed goods allows for cross-selling to customers who may not be interested in purchasing a motorcycle or accessories. This enhances the growth potential of each customer by increasing the range of products they may be interested in buying from the dealership.

Harley-Davidson Sells More Than Motorcycles and Accessories