Webster and Wind define ________ as the decision-making process by which formal organizations establish the need for purchased products and services and identify,evaluate,and choose among alternative brands and suppliers.
A) marketing channels
B) organizational buying
C) demand-oriented buying
D) purchasing
E) inventory control

Question

Quizplus · Accepted Answer

The description matches with the definition of organizational buying. Marketing channels refer to ways of distributing products to the consumers. Demand-oriented buying refers to buying based on the demand in the market. Purchasing refers to the process of acquiring goods and services. Inventory control refers to managing the level of inventory in an organization.

Webster and Wind Define ________ as the Decision-Making Process by Which