In order to successfully develop customer reference stories,firms should ________.
A) state the customer's needs in compelling terms
B) use very few direct customer quotes
C) avoid referencing the barriers to satisfying customer needs
D) describe the company's solution in terms of products and services
E) focus on qualitative results

Question

Quizplus · Accepted Answer

In order to successfully develop customer reference stories, firms should state the customer's needs in compelling terms. This helps to create a story that resonates with potential customers and highlights the benefits of the company's solution. The use of direct customer quotes can also be effective, but they should be used sparingly and only if they add value to the story. Referencing the barriers to satisfying customer needs can show how the company overcame challenges to deliver a successful solution. Describing the company's solution in terms of products and services is important, but it should be done in a way that focuses on the customer's needs and how the solution solved their specific problems. Focusing on both qualitative and quantitative results can provide a complete picture of the value provided by the company's solution.

In Order to Successfully Develop Customer Reference Stories,firms Should ________