Purchasing a new security system or renting a new office building is best characterized as a ________.
A) modified rebuy
B) regular buy
C) straight rebuy
D) new rebuy
E) new task

Question

Quizplus · Accepted Answer

Purchasing a new security system or renting a new office building involves a significant investment of resources, and likely requires a considerable amount of research and evaluation before making a decision. This is indicative of a new task buying situation, where the buyer is facing a complex and unfamiliar purchase that requires a significant amount of effort and information gathering.

Purchasing a New Security System or Renting a New Office