Think about what you have learned about a buying center.If you performed the role of the ________,you would be the person that has the power to prevent sellers or information from reaching other members of the buying center.
A) initiator
B) influencer
C) decider
D) gatekeeper
E) approver

Question

Quizplus · Accepted Answer

The role described in the question is that of a gatekeeper. Gatekeepers have the power to control the flow of information to other members of the buying center. They can prevent sellers or information from reaching other members of the group. Therefore, the best choice is D) gatekeeper.

Think About What You Have Learned About a Buying Center