According to Webster,with respect to buying center influences,senior managers should remember that people are ________.
A) not buying products-they are buying solutions to problems
B) buying products that they personally will not use
C) buying surrogates that must appreciate that role
D) are human shopping bots
E) limited in their scope of overall business operations

Question

Quizplus · Accepted Answer

Webster suggests that senior managers should remember that people in the buying center are not just buying products, but solutions to their problems. This means that the primary concern of people in the buying center is finding a solution to their problems and not just buying products. Senior managers need to understand this to effectively influence the buying center.

According to Webster,with Respect to Buying Center Influences,senior Managers Should