Which of the following best describes Volvo's value proposition
A) We charge a 20% premium on our cars.
B) We target safety-conscious "upscale" families.
C) We sell the safest, most durable wagon in which your family can ride.
D) We make cars.
E) None of the above is a value proposition.

Question

Quizplus · Accepted Answer

Volvo's value proposition is that they sell the safest and most durable wagons/cars for families, emphasizing on safety as their key differentiator in the market.

Which of the Following Best Describes Volvo's Value Proposition