The preferred approach to positioning is to inform consumers of a brand's membership before stating its ________.
A) point-of-parity
B) point-of-difference
C) point of conflict
D) point of weakness
E) point of reference

Name: The preferred approach to positioning is to inform consumers of a brand's membership before stating its ________. A) point-of-parity B) point-of-difference C) point of conflict D) point of weakness E) point of reference
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

The Answer is B

The Preferred Approach to Positioning Is to Inform Consumers of a Brand's