Points-of-parity are driven by the needs of category membership and ________.
A) loyalty
B) large margins
C) guaranteed profits
D) the necessity of negating competitors' PODs (points-of-difference)
E) the creation of PODs (points-of-difference)

Question

Quizplus · Accepted Answer

Points-of-parity are attributes or benefits that are not necessarily unique to the brand but may be shared with other brands. They are driven by the necessity of negating competitors' points-of-difference (PODs) to ensure that a brand is not at a disadvantage.

Points-Of-Parity Are Driven by the Needs of Category Membership and ________