________ are associations that are not necessarily unique to the brand but may in fact be shared with other brands.
A) Points-of-parity
B) Points-of-difference
C) Brand cells
D) Brand positions
E) Points of competitive field

Question

Quizplus · Accepted Answer

Points-of-parity are attributes or associations that are not unique to a brand and may be shared with other brands in the same category. These points help consumers understand how a brand fits into the broader market and provide a baseline for comparison with other brands.

________ Are Associations That Are Not Necessarily Unique to the Brand