Marketers must decide at which level to anchor the brand's points-of-differences.At the lowest level are ________.For example,Dove soap can talk about the fact that it is one-quarter cleansing cream.
A) brand values
B) brand attributes
C) brand benefits
D) brand specifications
E) brand partitions

Question

Quizplus · Accepted Answer

Brand attributes are the specific characteristics or features of a product, such as Dove soap's one-quarter cleansing cream, which marketers use to differentiate the brand at the lowest level.

Marketers Must Decide at Which Level to Anchor the Brand's