There are three main ways to convey a brand's category membership: announcing category benefits,________,and relying on the product descriptor.
A) overt publicity
B) industry trade press
C) buzz marketing
D) preference positions
E) comparing to exemplars

Question

Quizplus · Accepted Answer

Comparing to exemplars, or other well-known brands within the category, can help convey a brand's category membership. This can be particularly effective for new or lesser-known brands that may not have the same level of recognition within the category. Announcing category benefits and relying on product descriptors can also be effective, but they may not be as attention-grabbing or memorable as using exemplars. Overt publicity and industry trade press may be useful for promoting a brand's category membership within specific audiences, but they may not reach a broader consumer base. Preference positions, or highlighting a brand's unique selling points or attributes, may also be effective for differentiating the brand within its category, but they may not necessarily convey the brand's category membership.

There Are Three Main Ways to Convey a Brand's Category