Which of the following product life cycle stages is characterized as being one where a rapid climb in sales occurs,new product features are introduced by new competitors,and distribution is expanded
A) Prepioneering
B) Introduction
C) Saturation
D) Growth
E) Maturity

Question

Quizplus · Accepted Answer

The characteristics described are typical of the Growth stage, where sales increase rapidly, competition intensifies with the introduction of new product features and distribution expands. In the Introduction stage, sales are low and distribution is limited, while in the Saturation and Maturity stages, sales growth slows down and competition may decline due to market saturation. The Prepioneering phase precedes the Introduction stage, and it involves establishing a new product category or market.

Which of the Following Product Life Cycle Stages Is Characterized