Most studies indicate,with respect to the product life cycle in its introductory stage,that the ________ gains the greatest advantage.
A) market pioneer
B) market nicher
C) market reverser
D) market follower
E) market challenger

Question

Quizplus · Accepted Answer

The introductory stage of the product life cycle is characterized by low sales, high marketing and advertising expenses, and low or no profits. During this stage, the market pioneer gains the greatest advantage, as it is the first entrant in the market, has established brand recognition, and can set the product's price, build distribution and promotional networks, and define the product's attributes. In contrast, market followers, challengers, and nichers will face higher entry barriers, greater competition, and a smaller share of the market. Market reversers are not a recognized concept in the product life cycle theory.

Most Studies Indicate,with Respect to the Product Life Cycle in Its