One common difficulty in creating a strong,competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.
A) negatively correlated
B) positive correlated
C) neither positive nor negatively correlated
D) inversely correlated
E) unable to be correlated

Question

Quizplus · Accepted Answer

Many attributes or benefits that make up the points-of-parity and points-of-difference are negatively correlated, meaning that improving one attribute may lead to a decrease in another, making it challenging to create a strong, competitive brand positioning.

One Common Difficulty in Creating a Strong,competitive Brand Positioning Is