When BMW created ________ with its "luxury and performance" approach,it was able to maximize both attributes and benefits.
A) its core identity
B) a core competency
C) deliverability criteria
D) a straddle position
E) competitive parity

Question

Quizplus · Accepted Answer

A straddle position is defined as a strategy in which a company tries to optimize two incompatible attributes or benefits. In this case, BMW straddled luxury and performance, maximizing both attributes to create a unique selling proposition. This approach helped BMW establish itself as a premium brand and differentiate itself from competitors.

When BMW Created ________ with Its "Luxury and Performance" Approach,it