The energy-bar market created by PowerBar ultimately split into a variety of subcategories,including those directed at specific segments and some possessing specific attributes.This is an example of ________.

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Market fragmentation occurs when a large market is divided into smaller subcategories based on specific attributes or segments. In this case, the energy-bar market has split into various subcategories based on specific attributes and segments, such as bars directed at specific segments (e.g. athletes) or possessing specific attributes (e.g. low-carb).

The Energy-Bar Market Created by PowerBar Ultimately Split into a Variety