Markets often need modification to be able to grow and flourish.When AARP began to recruit members that were 50-55 years of age instead of pursuing their normal target market of 65+ seniors,it was using a market modification strategy called ________.

Question

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AARP modified its target market by entering a new market segment of 50-55-year-olds, indicating the use of market modification strategy called entering new market segments.

Markets Often Need Modification to Be Able to Grow and Flourish.When