If your task was to construct a positioning statement for a new product that your company was considering as an addition to your product portfolio,what would be the best first step for you to take

Question

Quizplus · Accepted Answer

The best first step for constructing a positioning statement for a new product is to identify its membership in a specific category. This helps to establish context and differentiate the product from competitors. Cost, manufacturer, distribution, and image can be included in the positioning statement but should not be the primary focus.

If Your Task Was to Construct a Positioning Statement for a New