Splenda sugar substitute became a category leader by differentiating itself on its authenticity as a product derived from sugar.This POD demonstrates ________ because target consumers found it to be unique and superior.

Question

Quizplus · Accepted Answer

The POD that Splenda sugar substitute demonstrates is distinctiveness. The product differentiated itself by being seen as unique and superior to other sugar substitutes, which led the target consumers to choose it over competitors.

Splenda Sugar Substitute Became a Category Leader by Differentiating Itself