Tums claims to have the most acid-reducing components of any antacid.In what way is the brand's category membership being conveyed
A) Comparing to exemplars
B) Relying on the product descriptor
C) Announcing category benefits
D) Focusing on reliability
E) Persuasion based on believability
Correct Answer:
Verified
Q112: As a marketing manager,which of the following
Q113: A marketing manager asks a subordinate,"Can the
Q114: The product life cycle's bell-shaped curve is
Q116: Consumers might not consider a travel agency
Q118: A company's positioning and differentiation strategy must
Q119: Splenda sugar substitute became a category leader
Q120: If your task was to construct a
Q121: There are three key consumer desirability criteria
Q122: There are three main ways to convey
Q150: Characterize an organization's strategies with respect to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents