Consumers might not consider a travel agency truly a travel agency unless it is able to make air and hotel reservations,provide advice about leisure packages,and offer various ticket payment and delivery options.These service elements are considered ________.

Question

Quizplus · Accepted Answer

Category points-of-parity are the essential service elements that consumers expect from all providers in a particular category. In the travel agency category, consumers expect that the agency will be able to provide air and hotel reservations, offer leisure packages advice, and offer various ticket payment and delivery options. Therefore, these service elements are considered category points-of-parity.

Consumers Might Not Consider a Travel Agency Truly a Travel