A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following

Question

Quizplus · Accepted Answer

Emphasizing that Dove soap helps users have softer skin is an effective way to anchor a point-of-difference for the brand based on brand benefits. This highlights a key benefit that sets Dove apart from other soap brands and appeals to customers who prioritize skin care. Options A and B focus on product features and distribution, respectively, which do not necessarily differentiate Dove from other brands in a meaningful way. Option D may be a useful point to highlight in advertising or promotional materials, but it does not communicate a unique benefit of using Dove soap.

A Marketer That Wants to Anchor a Point-Of-Difference for Dove