Assume that you are the marketing manager for a large appliance manufacturer.You have had five quarters of rapid sales growth and would like to prolong the eventual downturn that always follows periods of high growth for as long as possible.You also know that any one of six strategies for sustaining rapid market growth can be used to achieve your objective.What are the six generally accepted strategies for sustaining rapid growth in a market from which you will make your choice answer: The firm uses several strategies to sustain rapid market growth,and they are: (1)improves product quality and adds new product features and improved styling; (2)adds new models and flanker products; (3)enters new market segments; (4)increases its distribution coverage and enters new distribution channels; (5)shifts from product-awareness advertising to product-preference advertising; or (6)lowers prices to attract the next layer of price-sensitive buyers.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q101: Characterize the differences between style,fashion,and fad life
Q102: Brands can be differentiated on the basis
Q103: There are three main ways to convey
Q104: Assume that you are in a position
Q105: Like products,markets evolve through four stages.What are
Q107: _ may be based on virtually any
Q108: In choosing points-of-difference,one of the primary considerations
Q109: "It's not delivery,it's DiGiorno!" This ad campaign
Q110: With respect to positioning,explain points-of-parity and points-of-difference.
Q111: A marketer that wants to anchor a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents