________ may be based on virtually any type of attribute or benefit.For example,FedEx uses "guaranteed overnight delivery" and Nike uses "performance."

Question

Quizplus · Accepted Answer

Points-of-difference (POD) refer to unique and favorable attributes or benefits that differentiate a brand from its competitors. The example of FedEx using "guaranteed overnight delivery" and Nike using "performance" are both points-of-difference as they set them apart from their competitors in the marketplace.

________ May Be Based on Virtually Any Type of Attribute