Assume that you are in a position to develop your organization's points-of-difference for an upcoming promotional campaign.Which of the following sets of consumer desirability criteria would best fit your promotional task

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The set of consumer desirability criteria that would best fit developing points-of-difference for a promotional campaign are relevance, distinctiveness, and believability. Relevance ensures that the promotional message speaks directly to the target audience's needs and wants, distinctiveness sets the product apart from competitors, and believability establishes credibility and trustworthiness in the message. This set of criteria helps to capture the consumer's attention and establish a favorable image of the product or service being promoted.

Assume That You Are in a Position to Develop Your