A marketing manager asks a subordinate,"Can the favorability of the new brand association we just created in our recent ad campaign be reinforced and strengthened over time" Which of the following delivery criteria used for choosing points-of-difference would be most appropriate to the question asked

Question

Quizplus · Accepted Answer

The delivery criteria of sustainability would be most appropriate to the question asked, as it focuses on whether the point-of-difference or brand association can be reinforced and strengthened over time. This is important for ensuring long-term success and competitiveness in the market. Relevance, communicability, and feasibility are also important delivery criteria, but they do not directly address the question of sustainability. Comparisons is not a delivery criteria, but rather a method for evaluating the effectiveness of the chosen point-of-difference.

A Marketing Manager Asks a Subordinate,"Can the Favorability of the New