As an entrepreneur you have decided to launch two products simultaneously to capture two different parts of the market.You are employing a(n)________.

Question

Quizplus · Accepted Answer

By launching two products simultaneously to capture two different parts of the market, the entrepreneur is employing a multiple-niche strategy. This strategy allows the entrepreneur to cater to different segments of the market, potentially increasing their customer base and revenue streams. A single-niche strategy would only focus on one specific segment of the market, while a standardization strategy focuses on offering uniform products or services to a broad market. A mass-market strategy involves targeting a large, undifferentiated market, while an adaptive strategy involves adjusting to changing market conditions.

As an Entrepreneur You Have Decided to Launch Two Products