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Companies That ________ Disappointed Customers to Complain-And Also Empower Employees

Question 44

Multiple Choice

Companies that ________ disappointed customers to complain-and also empower employees to remedy the situation on the spot-achieve higher revenues and greater profits than companies that lack a systematic approach for addressing service failures.


A) ignore
B) frustrate
C) discourage
D) encourage
E) none of the above

Correct Answer:

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