Service firms can design ________ and information programs so that consumers learn more about the brand than the information they get from the service encounter alone.

Question

Quizplus · Accepted Answer

Marketing communications (such as brochures, newsletters, email campaigns, social media posts) can be designed to provide consumers with more information about the brand beyond what they learn during a service encounter. This will help build brand awareness and support brand loyalty. Other choices (such as A, B, C, E) may also be used to promote a brand, but they are not specifically designed for educating consumers beyond the service encounter.

Service Firms Can Design ________ and Information Programs So That