Intermediaries who buy,take title to,and resell the merchandise are called ________.
A) retailers
B) facilitators
C) marketers
D) agents
E) merchants
Correct Answer:
Verified
Q5: Through their contacts,experience,specialization,and scale of operation,intermediaries help
Q6: Transportation companies,independent warehouses,banks,and advertising agencies that assist
Q7: Channel objectives should be stated in terms
Q8: Designing a marketing channel system involves analyzing
Q9: One of the chief roles of marketing
Q11: A supply chain view of a firm
Q12: A _ channel consists of a manufacturer
Q13: In designing the marketing channel,the marketer must
Q14: A value network includes a firm's suppliers
Q15: A marketing channel overcomes the time,place,and _
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