In designing the marketing channel,the marketer must understand the service output levels desired by the target customers.Channels produce five service outputs.Which of the following is NOT one of these outputs
A) Product variety
B) "Entertainment shopping experience"
C) Spatial convenience
D) Waiting and delivery time
E) Lot size
Correct Answer:
Verified
Q8: Designing a marketing channel system involves analyzing
Q9: One of the chief roles of marketing
Q10: Intermediaries who buy,take title to,and resell the
Q11: A supply chain view of a firm
Q12: A _ channel consists of a manufacturer
Q14: A value network includes a firm's suppliers
Q15: A marketing channel overcomes the time,place,and _
Q16: Companies that search for customers and may
Q17: Today customers expect channel integration to work
Q18: Physical functions,title functions,and promotional functions are example
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